Over the past decade, globalization has played a dramatic role in changing how companies approached innovation – including in the packaging industry. Those companies that thrived over the past decade embraced globalization as a central theme to the innovation process. These were the companies that were able to expand into new geographies with “borderless innovation”, adjust business models to foster collaboration from all parts of the globe, and keep up with the increasing demands for speed to market. But today, in addition to the social drivers presented by globalization, a new trend has emerged that is impacting how packaging companies approach innovation – that is the need to innovate more environmentally responsible products. Global environmental issues are playing increasing roles in how companies approach innovation – viewing these issues as not only challenges, but as opportunities for growth.

As part of our Corporate Citizenship commitment, we have identified three key global drivers and priorities for our business strategy. Setting strategic priorities in each of these areas for business, social and environmental initiatives enables us to identity and address essential themes core to our Company business.

Diminishing Natural Resources

Oil is a finite resource. And as prices and demand rise, we must continue to search for alternative sources of raw materials for our plastics packaging.

Climate Change

Measuring the carbon impact of our products throughout the entire value chain is critical not only in the development of technologies, but also in communicating with our customers and consumers to help them make informed purchasing decisions.

Waste Management

Packaging prevents waste, but is also becomes a source of waste at its end life. There is a need to strengthen the recovery efforts for packaging, whether it be for use in recycled products or waste-to-energy efforts, as well as alternatives, such as biodegradable products. The key is to get better value while reducing the amount of materials that go to landfills.